Fred Allen, the "man whose face was made for radio" had several long-lived programs on the radio between 1932 and 1949. "You can trust your car to the man who wears the star" was the motto of The Texaco Star Theater in which Fred Allen starred between 1940 and 1944. The show originated on CBS, but traveled to NBC in 1933, back to CBS in 1940, and NBC in 1945. The show changed its name several times, to reflect the sponsor's product. The Linit Bath Club Revue was sponsored by Linit Bath Oil, the Salad Bowl Revue was sponsored by Hellmann's Mayonnaise, the Sal Hepatica Review by (you guessed it) Sal Hepatica. The Hour of Smiles was sponsored by Ipana and Sal Hepatica, as was Town Hall Tonight. The '39 - '40 Fred Allen Show continued to be sponsored by Ipana and Sal Hepatica, but the theme song changed to "Smile, Darn Ya, Smile".
Gravity's Rainbow Alpha Guide